Ford’s limited-edition Super Duty Proud to Honor package features patriotic styling, with a portion of proceeds supporting Blue Star Families. (Credit: Ford Motor Company)
Ford Motor Companyand NASCAR are revving up a new tribute to U.S. service members and military families.
The companies are joining forces during America’s 250th anniversary year to launch amilitary-focused campaignanchored by a new Veterans Day race. a limited-edition Super Duty Proud to Honor package that will support Blue Star Families, a nonprofit serving military and veteran families.
Ford. NASCAR are unveiling the campaign Wednesday during a tribute event aboard the USS Midway inSan Diego, where they will be joined by actor and Marine Corps veteran Rob Riggle, Blue Star Families, Zac Brown Band and more than 1,500 members of the local military community.
Nick Ford, director of corporate strategy at Ford Motor Company. the great-great-grandson of Henry Ford, told FOX Business the effort builds on the automaker’s long history of supporting those who serve.
FORD RECALLS MORE THAN 255,000 FOCUS VEHICLES OVER ENGINE STALL RISK
A graphic promotes Ford, Ford Racing, NASCAR. Blue Star Families’ "Proud to Honor" event celebrating military families, featuring a special performance by Zac Brown Band and guest host Rob Riggle at the USS Midway Museum in San Diego.(Ford Motor Company)
"From day one, supporting the military community has been a huge priority for us," Nick Ford said. "… We have always tried to show up for our country and for those who serve."
At the center of the campaign is the "Proud to Honor Veterans Day Classic," scheduled for Nov. 11, 2026.
The first-of-its-kind race will feature Ford Mustang Dark Horse R race cars. Ford Racing drivers in a tribute honoring all six branches of the U.S. military. The event will also include a concert headlined by Zac Brown Band, with additional performers expected to be announced.
Nick Ford said the company wanted to bring together its racing business and its military support efforts as the U.S. marks its 250th anniversary.
"It is going to be a really special day," Nick Ford said.
HOW CUTTING ONE COSTLY HABIT COULD SAVE SMALL BUSINESSES THOUSANDS ON FUEL: EXPERT
A Ford Super Duty Proud to Honor truck is displayed, featuring patriotic styling and dark exterior trim.
Tim Clark, executive vice president. chief brand officerat NASCAR, told FOX Business the partnership reflects a shared commitment between the racing organization and Ford to recognize military families and veterans.
"Being able to put a marquee event on a holiday like that… that's kind of core to [what] NASCAR is," he said. "… I think it’s a great way to bring that community together."
Ford is also using the campaign to debut a limited-edition Super Duty Proud to Honor package, available on F-250, F-350. F-450 models.
The truckswill feature red, white. blue styling, darkened exterior trim and black wheels, with a portion of proceeds going directly to Blue Star Families.
TRUMP ADMINISTRATION TAPS AUTOMAKERS TO BOOST WEAPONS PRODUCTION IN WWII-STYLE PUSH
Ford and NASCAR are unveiling the campaign during a tribute event aboard the USS Midway in San Diego.(K.C. Alfred / The San Diego Union-Tribune via Getty Images)
Later this week. Ford Philanthropy will host a Ford Driving Skills for Life program for local military teens, focused on helping young drivers build critical safety skills behind the wheel.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
The announcement follows another Ford campaign tied to the nation’s 250th anniversary.
Earlier this year, the Michigan-based automaker launched its "American Value. For American Values" campaign, offering employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6.
Get a brief on the top business stories of the week, plus CEO interviews, market updates, tech. money news that matters to you.
We've added you to our mailing list.
By clicking subscribe, you agree to the Fox NewsPrivacy PolicyandTerms of Use,. agree to receive content and promotional communications from Fox News. You understand that you can opt-out at any time.
Discussion
Sign in to join the thread, react, and share images.