Tom Brady launches Good Nut coconut water line with Gopuff in market expected to reach $11B by 2030

Check out what's clicking on FoxBusiness.com.

Legendary NFL quarterbackTom Brady’slatest business venture is hitting the beverage shelves in a market expected to reach $11 billion by 2030.

Brady. as part of hislatest partnership expansion with Gopuff,announced the launch of Good Nut, a premium line of organic coconut water, on Monday.

With consumers conscious of seeking less processed, lower-sugar beverages today, the market for coconut water continues to rise. Gopuff. the instant commerce leader, identified that customers were buying coconut water, with sales surging at 115% year-over-year on its platform.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Tom Brady has launched Good Nut on Monday. a premium coconut water in collaboration with Gopuff, the instant commerce leader.(Good Nut/Gopuff / Fox News)

As a result, Brady and Gopuff are capitalizing on the shift.

"Gopuff has a unique ability to understand what consumers want. get great products into their hands in minutes," Brady said in an exclusive statement to Fox Business. "We had a great experience working together on GOAT Gummies,. that trust made it easy to team up again on Good Nut. From product development to launch, we've been aligned on creating something Gopuff customers would actually want to drink."

TOM BRADY JOINS GOPUFF, INSTANT COMMERCE LEADER, IN MULTIYEAR STRATEGIC PARTNERSHIP

Brady has always been one to think about everything that goes into his body, makingcoconut watersomething he aligned with quickly. In fact, the idea began because chocolate coconut water is a staple in the Brady household.

"It’s something I’ve enjoyed for years,. hydration has always been an important part of my routine, during my playing career and still today," he said.

"Hydration has always been a big part of my routine,. while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff. With Good Nut, we focused on keeping the ingredients simple. clean, making sure it’s exactly what I’d want in my own fridge."

Good Nut comes in three different flavor variations with Tom Brady's launch — original, chocolate. sparkling.(Good Nut/Gopuff / Fox News)

Good Nut uses organic Vietnamese coconuts, delivering a clean, refreshing hydration experience in its 11.8-ounce can. And it also comes in three variations – original, chocolate and sparkling.

"We quickly realized there was an opportunity to shake up the category with a product that tastes incredible, uses great ingredients,. has a bold brand that gets people talking," Tyler Stewart, head of marketing at Gopuff, said in a statement. "Blending premium products with brands that are playful, unexpected,. don’t take themselves too seriously has become a huge part of how we build together with Tom.

"Whether it’s GOAT Gummies, our lobbying campaign with Super Monday Off, or now Good Nut, we’re always trying to give our customers. fans more of what they want, and of course entertain them a little along the way."

As Brady said in a statement to Fox Business. "One of the most rewarding parts of this chapter of my life has been building brands from the ground up." Brady already worked with Gopuff on GOAT Gummies, an organic, vegan snack brand crafted in France that contains no artificial sweeteners, dyes, or flavors, while being made with real fruit.

Now, Brady continues his brand-building post-playing career with yet another health-conscious consumer product.

Tom Brady. Gopuff collaborated on his latest brand-building with Good Nut, a premium coconut water to deliver elite-level hydration.(Good Nut/Gopuff / Fox News)

GET FOX BUSINESS ON THE GO BY CLICKING HERE

"With Good Nut, we wanted to create something fun that people would genuinely enjoy. It’s been exciting to bring that vision to life," he said.

Good Nut is available exclusively on Gopuff at $3.29 per can. with discounted pricing of $2.96 per can for FAM members on the platform.

Follow Fox News Digital’ssports coverage on Xand subscribe tothe Fox News Sports Huddle newsletter.

Get a brief on the top business stories of the week, plus CEO interviews, market updates, tech. money news that matters to you.

We've added you to our mailing list.

By clicking subscribe, you agree to the Fox NewsPrivacy PolicyandTerms of Use,. agree to receive content and promotional communications from Fox News. You understand that you can opt-out at any time.